Manifesto

Mediocrity is not a virtue.

There is a direct connection between the devaluation of music and artistic irresponsibility.

Status won’t necessarily last longer by being fully exploited.

Every trend you follow is trend less you could set.

For every older record you may disrespect, there is a blueprint you may imitate.

Every preset you use is an idea less that you could develop on your own.

If a virus wipes out every preset in existence, you might have to stop producing.

If you change your musical style, you could consider using the one you just left behind on the one you get into.

For every edit you make that just streamlines the original material, there is a DJ is capable of using just the original material you just deleted in the process.

Don’t release something that you won’t care about in the near future. You may block somebody who does.

You would be better off investing all you can afford into the mastering, distribution and design of the release you totally believe in, than investing the least possible into mastering, distribution and design of all the other releases you don’t really believe in.

Mixing is overrated; selection is not.

The performance aspects of digital DJing are alarmingly disproportionate to the convenience aspects of digital DJing.

Charts and playlists don’t oblige, they just give examples.

If you don’t earn enough money by DJing, you will not necessarily earn more if you start to produce.

If you don’t earn enough money by producing, you will not necessarily earn more if you start to DJ.

If you don’t earn enough money by producing and DJing, you will not necessarily earn more if you start a label.

There are more phrases to illustrate a positive feedback than “full support,” “top tune,” and “will play.”

Your demo as a Sendspace link in the MySpace inbox of the label of your choice will not give the impression that there is some thought behind your choice.

If you are not in the mood to party, stay in.

Pitchfork 07/08